Advertising and Globalization in India Essay Example | Topics and Well Written Essays - 1750 words

Advertising and Globalization in India - Essay ExampleThis paper illustrates that every country or region presents unique opportunities and has strategic challenges to multinational businesses well-nigh the most effective advertising strategy. Advertising campaigns that work best in a country in Asia such as India may not inescapably have asimilar impact to that in the west such as the U.K. or the U.S. Furthermore, social, economic, and legal factors have a central role as determinant factors of advertisement. This concept forms the basis of a study conducted by Ciochetto in India. Ciochetto investigated the dynamics of advertising development in India in the wake of globalization snub and expanding operations of multinational companies and business. The study foc designs on the development of television and broadcast advertisement in India as used by multinational companies and businesses. Advertising in contemporary India has experienced notable advancements prompted by trends t hat emanate from the influence of globalization. Ciochetto explores contemporary trends in advertising as related to globalization, with reference to India. It is noteworthy that India has experienced bulky developments in the advertising sector since the 1990s. Among the great developments is the expansion in satellite and television as the greatest media of advertising in India. Tabassum discusses the positive implications of the advent of satellite technology to globalization in India. Among the key importance highlighted are the advancements in advertisements through high technology. The advertising sector is subject to notable improvements in the use of technology. Ciochetto outlines the reforms in international advertising in India under the current trends of globalization. Advertising involves diverse aspects of idea presentation, mainly to the target market. Ciochetto also addresses the influence of reforms in the Indian society and culture. The study outlines various envi ronmental factors that affect international advertising in India. The factors include the economy and culture. In addition, the legal and political systems are also considerable factors that influence international advertising in India.