The Digital Revolution Research Paper Example | Topics and Well Written Essays - 750 words

The digital Revolution - Research Paper ExampleCompany web rates may employ domestic or world-wide strategies in their e-commerce transactions (Bajaj, Debjani & Kamlesh, 2005). Websites with a domestic e-commerce strategy main seek to serve businesses and customers within the geographic boundaries of a country. In contrast, Bajaj, Debjani & Kamlesh observe that websites with a global focus aim towards promoting transactions between customers and businesses crosswise global and international markets. Firms implementing global e-commerce need to address financial issues, legal issues and market access challenges such(prenominal) as cultural differences and language barriers. There are three main classifications for websites, namely transaction, promotion and guinea pig sites (Bajaj, Debjani & Kamlesh, 2005). Transaction sites are websites designed to enhance virtual or online transactions. This is mostly applicable for online business ventures that do not have the traditional brick a nd mortar model or any other physical presence. This site is more appropriate for businesses dealing with specialized product categories. Promotional sites are those designed specifically for knowledge and communication purposes with the aim of supplementing marketing activities and strengthening relationships. It is appropriate for companies seeking to breach the global presence and develop new channels of communication. Lastly, content websites are designed to provide customers and prospects with accurate and reliable content to support in their buying process.