Marketing Essay Example | Topics and Well Written Essays - 3000 words

Marketing - Essay ExampleBalancing market mix enables the c be to deliver its ingatheringion in the right location within the stipulated time. Firms that demonstrate great consumer satisfaction are able to checker on large market shares because they respond effectively to consumer issues. Introduction Sustainability of an establishment depends on economic viability of the business in relation to customers behaviour. Business enterprises that post successful results in the market are able to convince consumers to buy their products as well as reciprocating consumers behaviour by providing products, which depart satisfy consumer demands. Zara is an apparel company with outlets in famous cities of the world. The face traces its root in Spain however, it has branches in study cities of the world. The concept that this paper intend to discuss is marketing of the company product. Marketing is a crucial subdivision for the business because it bring downs the viability of the su stainability of the business. The report will explore various marketing aspects such as customer, market environment, and marketing mix in relation to the strategy of the business. Investigation of the above aspects will enable the report to stir recommendation as well as developing future strategies of increasing the performance of the business. The operation of the company in foreign markets is a concern of this paper. The choice of market is very critical to the business performance. However, the association of customer choices helps many enterprises to integrate their markets with respect to consumer behaviour. Zara The besotted established its operation in 1975 in Galicia Spain. The firm has stretched its operation to cover large cities in the world. It retails products of textile with a focus on fashion trends that dictate the consumer behaviour in the clothing industry. The profit margin of the organisation has been consistently mellowed, demonstrating that the organisati on is economically viable. Currently, the organisation has 2,692 stores across the world (Dutta, 20023). The organisations aim is to feed the markets with medium quality products at war-ridden prices. The idea is to ensure that the company products are selling in a highly competitive environment. The organisation relies on consumer trends in designing its products as well as setting the prices of the product. Clothing apparels pose a number of challenges to entrepreneurs because the consumption behaviour changes with fashion trends (Luo, 20086). This requirement dictates the marketing strategy of the product. For instance, the organisation has observed that high prices delay stock turn over which eventually reflects on the profit margin of the organisation. Zaras manufacturing and stocking trend ensures that the customers tastes are available in the market at any given time. The idea seems to be influencing the manufacturing trends create by the firm. Time is a concept that influe nces product behaviour in most cases. Some product have short expiry period while other have long expiry period. any(prenominal) the case, market response for the company product dictates the manufacturing speed and the profit of the business. For example, Y products in the market whitethorn take two months in the market. The two months would be reflecting on the product demand patterns demonstrated by the consumers. However, when the organisation decides to change the prices of the